An Introduction to Sensory Tasting

Immerse your teams in the fascinating world of beer tasting through an interactive workshop open to all, led by a professional beer expert. Over the course of an hour and a half, participants will learn the basics of sensory analysis: visual observation, recognising aromas, perceiving flavours and understanding the balance of a beer.

The workshop combines educational input, fun exercises and a guided tasting of two carefully selected beers, providing a practical illustration of styles, ingredients and flavour profiles.

Objectives :

• To develop sensory skills in a relaxed and friendly atmosphere

• Learn to describe a beer using the right vocabulary

• Understand how raw materials and the brewing process influence aromas

• Share a unique and bonding experience as a team

Suitable for both beginners and curious enthusiasts, this introductory session combines discovery, learning and enjoyment in a relaxed and interactive atmosphere — ideal for a team-building event centred on beer culture.

Practical Information:

• Duration : 1 hour 30 minutes

• Capacity : 10 to 200 peoples (groups of 20-25)

• Language : FR, NL, DE, EN, IT, ES, PT

• Venue : Hoptimalt Beer Academy, partners breweries, or at your own place